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Only a tiny minority of your fans actually see the content you put on Facebook. Some research puts this as low as 2%. Using a complex algorithm, taking into account some 100,000 factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay to “boost” your posts. This guide is intended to reveal the main workings of the algorithm and show you how you can use that knowledge to improve your reach and engagement organically. Without paying for ads. With multiple examples, we cover the best types of content to use on Facebook, how to present it for maximum reach, how to avoid being unwittingly penalised by the algorithm, and share the tips and tricks you need to know to use this channel successfully. An accompanying online course is available at www.digiterati-academy.com
- Sales Rank: #908062 in Books
- Published on: 2016-09-28
- Original language: English
- Dimensions: 8.00" h x .23" w x 5.25" l,
- Binding: Paperback
- 100 pages
About the Author
Marie Page is a social media communications specialist and co-founder of The Digiterati, a collective of leading digital marketing experts managing consultancy projects and The Digiterati Academy, an online digital marketing training hub. www.digiterati-academy.com As one of the UK’s leading Facebook marketing experts she is also author of the Smart Insights book Smarter Guide to Facebook Marketing edited by Dr Dave Chaffey, now in its fourth edition and the Smarter Guide to Facebook Advertising. In addition to her consultancy and training work with The Digiterati, Marie runs an award-winning ecommerce company with one of the most engaged Facebook Pages in the UK. Marie holds a Masters in Digital Marketing (even her award winning research topic was Facebook Marketing), is a Fellow of the Chartered Institute of Marketing where she has also worked as an examiner on their digital marketing qualifications. You can see more at www.thedigiterati.com and www.digiterati-academy.com
Most helpful customer reviews
2 of 2 people found the following review helpful.
Readable, Applicable & Valueable
By Mr S. E. Weeks
When my friends ask me how to reach an audience in Facebook, I always say, “That's exactly what people trust Facebook to do,.. To automatically filter only what they want to see. You just have to provide content that is immensely popular with lots of people, and make sure this people include many of your target audience’s favourite friends”.
So, this a good title, describing exactly what you’ll be reading for the next two hours; namely, how to cheat - well not exactly ‘cheat’, but how to optimise your behaviour to help Facebook realise how urgently your audience wants to see your content, above and before the thousands of other, competing stories.
Where to begin, ..explaining so many new concepts to those who are innocent of the hidden complexity involved in the commercial exploitation of a social network?
Immediately, the distinction between “Reach” and “Engagement” both enticed and worried me, as a complete beginner to digital marketing. But the statistics were fascinating, and the “timing” factors won my attention among new ideas I that hadn't considered; but I also started worrying - what kind of tools exist for measuring one’s “Reach” and “Engagement” if I embark on the challenge?
However, before I reached part two I was relaxed; the answers to my questions, and all new concepts are introduced clearly in simple language, and unfolded before us in a natural logical sequence. Good examples are given to ensure no abstract concept remains abstract, but becomes understandable, even familiar.
The author makes it clear that information presented here, her subject matter expertise, is garnered from much real and practical experience in the field of commercial digital marketing. And explains that this is the whole point,.. The details and the art of prioritising social network feeds is very much the competitive edge of the competing giants in the websphere, and those details and arts are constantly changing.
The text constantly reflects the source of the information as real world experience, and its credentials lend authority to the author as much as the practicality benefits the reader.
The items are brief and clearly headed, so it's possible to read briefly, and get some knowledge that you can really use. In fact, once we get going, there is a whole catalogue of brief hints and tips that is worth dipping into again and again.
2 of 2 people found the following review helpful.
Useful primer for beginners
By greenwellys
Struggling with Facebook and it's ever changing algorithms? Most small business owners would say yes and then fail to find an alternative response to "pay to promote your posts". This book could just provide the answers.
A helpful primer for those looking for beginners looking for direction with their Facebook marketing activity. Given that Facebook is constantly changing and evolving as a platform, it is likely to need regular updates, but the core strategy concepts and tips should remain accurate for some time.
1 of 1 people found the following review helpful.
Invaluable resource for anyone using Facebook for marketing/advertising
By Amazon Customer
Invaluable resource for anyone involved with Facebook marketing in any capacity. Well written, easy to read, extremely well-informed, the author has addressed a real skill shortage. Any social media manager or exec should read this. Uniquely, the author has totally immersed herself in the Facebook platform in order to truly become an expert in this field. Highly recommended.
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